Journal
Essays,teardowns,andtheprocessbehindthework.
Honest notes on how sites get shipped, why pricing works the way it does, and what we think about the studios we admire and the ones we don't.
- Essay01 Apr 2026
The discovery tax
Why most agency proposals start with €20k for a deck that nobody reads twice — and what we do instead.
6 min read→ - Teardown20 Mar 2026
Teardown: why the new Stripe homepage is a masterclass in restraint
Three moves that most B2B SaaS sites get wrong, and Stripe quietly gets right.
9 min read→ - Methodology05 Mar 2026
How we actually ship a marketing site in eight weeks
The process, week by week, for the €18k Launch engagement. No fluff, no surprises.
7 min read→
Ready when you are
Havesomethingtobuild?
Tell us what you're working on. We read every enquiry and reply within one business day with a point of view and a rough number.